Great products start with understanding — users, context, and constraints. I lead workshops, conduct stakeholder interviews, and support product discovery initiatives to extract valuable insights. These insights drive ideation and prioritization, ensuring the roadmap aligns with actual user needs and business goals.

Turning research into action requires structure. I guide the design phase with clear goals, iterative feedback loops, and user testing. My product ownership includes shaping MVP definitions, refining backlog items, and aligning UX deliverables with sprint goals — always balancing speed with quality.

A product is only as good as its delivery. I've led a frontend team delivering Angular and legacy AngularJS apps, and worked closely with developers to ensure value-driven implementation. I define technical acceptance criteria, support development teams, and drive alignment between UX, code, and stakeholder expectations. From incident intake to sprint planning, I structure processes that scale — including requirements engineering, agile roadmapping, and continuous improvement cycles.

I’ve led UX initiatives across E-commerce platforms like yallo.ch, lebara.ch, and swype.ch. From mapping end-to-end journeys to driving conversion optimization, I ensure the experience is seamless across platforms. I also mentored apprentices and collaborate cross-functionally to keep UX at the heart of every sprint.